A unique position in the world of sound attracts groundbreaking international micro-speaker start-up to Struer  

SonicEdge – an Israeli start-up working in high-quality MEMS silicon speakers – has just established a Danish business unit at Sound Hub Denmark in Struer.   

The market for silicon speakers – so-called Micro Electro Mechanical System (MEMS) speakers – shows excellent potential and exponential growth. The technology is specifically suited for hearing aids, headsets, true wireless earphones (TWS) and the so-called hearables. 

So far, we have only seen very few providers of this innovative and disruptive technology, introducing significantly smaller, more energy-efficient and robust speaker solutions without compromising on sound quality.  

Such a game changing speaker is being developed by SonicEdge using modulated ultrasound to generate high quality sound from the world’s smallest speaker – a company with now also a Danish business unit registered.  

Moving closer to customers and suppliers

Establishing a Danish business unit serves many different purposes: Securing access to some of the audio specialists Denmark has fostered; and benefitting from the support of the unique ecosystem that Sound Hub provides in business development and technology.   

We already have Danish investors and key competencies associated. Opening a business unit at Sound Hub Denmark is a natural next step to expand and get closer to our customers and partners in Denmark. To establish a business unit in this unique development cluster and get access to the resources, competencies and matchmaking possibilities which Sound Hub Denmark provides is unique and perfect for us,  

according to Director of SonicEdge Joel Beilin, who has been working with Oticon and Siemens.

Denmark is an active choice

The establishment of a business unit in Denmark and within the EU and the ability to be part of a dedicated sound environment in Sound Hub Denmark is an active choice, states the founders Ari Mizrachi and Moti Margalit from Israel:  

There are so many good reasons for doing business in Denmark. We find wonderful people with an amazingly open culture for collaboration and knowledge sharing. A labour market with a highly developed technological infrastructure makes it attractive to do business here. We can find investors who genuinely understand our business, audio companies, which potentially can become future customers, and universities with audio technology as their primary focus. This means we can access the newest know-how and potentially highly qualified employees.   

The world’s smallest loudspeaker
– groundbreaking technology

SonicEdge is currently developing their state-of-the art Speaker-In-Chip solutions as the world’s smallest loudspeaker. A paradigm shift for the way we make sound, based on an exceptional and patented sound technology. Its ultra-compact and unique sound quality positions it as the next generation in micro-speakers for headphones, in-ears and other portable audio products.   

Since our first dialogue with SonicEdge more than two years ago, we can see a remarkable increase in market interest for small and more energy efficient technologies. This trend makes SonicEdge a perfect match for the Sound Hub community. We see a mutual benefit of having SonicEdge represented at our premises,  

CEO of Sound Hub Denmark Peter Petersen explains.

Looking for employees

SonicEdge has several patents which protect the technology, providing them with a unique performance among providers of micro-speakers. They differentiate on mainly on footprint, robustness, and power consumption. The company has activities in Israel and is currently looking for employees to build up the Danish R&D department.   

 

About SonicEdge
SonicEdge has developed a groundbreaking Speaker-In-Chip solution specifically designed to deliver a unique audio experience. This breakthrough exploits a patented sound design based on ultrasound technology, MEMS-chip design and implementation combined with a new approach to generating sound. Its ultra-compact sizes and amazing sound quality positions this solution as next generation speakers for earphones and other audio applications. The company grows with exponential speed. We have a team of highly qualified employees, great market feedback and POC from various large players in the market and numerous patents and investments from leading industrialists. With us, the future sounds fantastic.  

Sound Hub er frontløber i ny bog om fremtidens vækst

Sound Hub Denmark spiller en central rolle i den første bog på dansk om bæredygtige corporate-startup miljøer. Bogen sætter fokus på, hvordan etablerede virksomheder kan blive en del af fremtidens vækst ved at samarbejde med nytænkende iværksættere og andre samarbejdspartnere

Hvad kan startups, som vi ikke kan? Det spørgsmål stilles i titlen på en ny bog, som skal inspirere etablerede virksomheder til at skabe vækst gennem partnerskaber med bæredygtige startups.  

Innovative miljøer og partnerskaber omkring virksomheder er den nye superkraft, som kan accelerere den bæredygtige vækst – hvis de designes rigtigt. Sound Hub Denmark er en frontløber i forhold til, hvordan man kan lykkes med det.

Sådan siger Freja Ludvigsen, der er forfatter til bogen, ”Hvad kan startups, som vi ikke kan? En guide til bæredygtig vækst i partnerskaber”. Hun var fra 2015-2021 erhvervsudviklingschef i en af landets største erhvervskommuner, Gladsaxe Kommune, hvor hun havde ansvar for netop at skabe partnerskaber mellem store virksomheder som Alfa Laval, Novo Nordisk, Novozymes, ISS, Forenede Service m.fl. og mindre virksomheder samt startups. Her satte hun corporate-startup miljøer på dagsordenen. Men hun opdagede, at beslutningen om at åbne dørene for startups kan være svær for etablerede virksomheder.  

Hvis den stabile virksomheds markedskendskab og ledelseskraft kombineres med den nystartede virksomheds agilitet og kreativitet kan der skabes en situation, hvor idé- og vidensdeling bidrager positivt til begge parters vækst. Bogen skal ses som en guide til beslutningstagere i etablerede virksomheder, der gerne vil øge deres innovationskraft gennem samarbejde med bæredygtige startups, men som er i tvivl om, hvordan de gør i praksis, og hvordan de styrer uden om dilemmaer og risici,

fortæller Freja Ludvigsen, der i dag driver virksomheden Partnerskaberen, hvor hun hjælper virksomheder, kommuner og organisationer med bæredygtig vækst, innovation og partnerskaber.

Stærk lokal case med international tiltrækningskraft

Sound Hub Denmark er med i bogen som case på, hvordan man skaber miljøer, hvor etablerede virksomheder og iværksættere kan teste og udvikle nye produkter sammen. Her fortæller Peter Petersen, CEO, og Rie Kold Pripsø, CCO, om hvad det har krævet at opbygge et verdensklasseudviklingsmiljø og lærende fællesskab for lyd og akustik i Bang & Olufsens historiske bygninger fra 1946.   

Miljøet adskiller sig fra nogle af de andre miljøer i bogen, der er skabt i direkte tilknytning til en specifik virksomhed. Det er miljøer som NIRAS Green Tech Hub i Allerød og Alfa Laval Innovation House i Gladsaxe.  

Sound Hub Denmark er en fantastisk case på, hvordan et stærkt partnerskab på tværs af virksomheder, universitet, kommune, fonde og erhvervsfremme kan skabe et corporate-startup miljø sammen, som danner et internationalt orienteret økosystem, der både gavner de etablerede virksomheder, tiltrækker nye virksomheder og bidrager til lokalsamfundets vækst,

siger Freja Ludvigsen.

Skaber det rette match

Freja Ludvigsen interviewer i bogen Peter Petersen og Rie Kold Pripsø og spørger til miljøet i Sound Hub Denmark. 

Vi er formidlere, som sørger for, at der opstår det rette match mellem eksempelvis en virksomhed og startup, eller freelancer (konsulent) og startup, som gør, at det bliver succesfuldt for begge parter. Startup-virksomhedernes mindset er at beskæftige sig med det, der gavner dem mest muligt her og nu.  De har hverken tid eller finansiering til at være tre måneder i en venteposition i forhold til en test eller afklaringsproces med en virksomhed,

fortæller Peter Petersen. 

Hvis man vil skabe partnerskaber, der har fordele for begge parter, bør de mødes på den samme spilleplade. Vores rolle er at overkomme kulturforskellene og være mægler mellem de to parter, så de forstår hinanden,

uddyber Rie Kold Pripsø.

De stedbundne kvaliteter

Hvad er deres råd til andre, der gerne vil lave et miljø med mange partnerskaber og mange bundlinjer? 

Vi hører flere sige, at vores styrke er den stedbundne kompetence og kvalitet. Vi har noget at have det i.
Det betyder noget i forhold til partnerskaberne og det engagement, der lægges for dagen. Ikke dermed sagt, man ikke kan bygge noget op fra bar mark, men vi har en fordel i områdets historie og DNA med en erhvervsudvikling funderet i design og god lyd i kombination,

fortæller Rie. 

Hvad får de store virksomheder ud af at være en del af miljøet? 

Det betyder noget for de større virksomheder, at de har adgang til den nyeste viden, innovationshøjde og spændende startups via den talentmasse, vi tiltrækker. De har ikke selv ansvaret for udviklingsmiljøet i Sound Hub, men bidrager aktivt med mentorskab, sparring, ekspertise og indlæg til gavn for iværksætterne og andre, som gæster os. De kan lettere stemple ind og ud, da de ikke har deres eget navn på spil. De får samtidig en mulighed for en dialog med startups, hvor de kan afsøge, om der er et match.

Hvad er jeres største styrke?  

Alle vore relationer bygger i høj grad på tillid. I udlandet starter du som oftest på nulpunktet og arbejder på at opbygge en tillidsrelation. I Danmark har vi som udgangspunkt 100% tillid, som man kan være uheldig at miste. Denne danske tilgang imponerer vores samarbejdsrelationer. Når startups konsulterer os, har vi grundlæggende tillid til dem, og tilbyder hjælp uden bagtanker om kapitalandele, opkøb eller andet. Det er en god kapitalform, og vores erfaring viser, at det giver et godt afkast i form af vækst, frugtbare samarbejder og innovative løsninger til samfundet,

slutter Rie. 

 

Om bogen
Freja Ludvigsen: ”Hvad kan startups, som vi ikke kan? En guide til bæredygtig vækst i partnerskab”
Forlaget Rethink Business
244 sider. Kan købes påSaxo, GuccaogBog&Idé
Gratis læseprøve findes på Partnerskaberen.dk
 

RTX:
Being a part of Sound Hub is so much more

Being a part of Sound Hub is so much more than network and knowledge sharing – It is putting innovation on the top of the agenda.

One of the leading players in the wireless tech industry, RTX A/S today announces their membership and engagement in Sound Hub Denmark.

With more than 25 years of experience and know-how within the wireless industry RTX is one of the heavy players. This brings a lot of knowledge, which can benefit newcomers in the industry as well as ensure a constant lookout for where the industry is moving towards.

We have the ambition to create ground-breaking technologies while also creating value for our customers and end-users.

That’s why we are pleased to be a member of Sound Hub Denmark, as it on one side gives a lot of opportunities for direct and deeper insight into new application fields of sound, and on the other side a chance to share our knowledge to motivate start-ups in this hub – all to let the innovation thrive,

underlines Jens Christian Lindof, Vice President & CTO at RTX.

RTX has a market-leading position in wireless solutions. They design, develop, and manufacture wireless communication solutions within multiple industries. Professional audio solutions are one of their key areas, with research focus on continued improved performance like unsurpassed link stability and sound quality, while still maintaining low latency. A competence relevant for wireless microphones and headsets used for e.g. live events, studios, concerts and conferences, as well as gaming accessories such as keyboards, headsets, and mice.

As a member of Sound Hub, you get access to test facilities, advanced equipment, seminars as well as a ticket into this network of equally audio enthusiastic people – something that’s hard to find but gives so much value for both newbies and the experienced players,

continues Jens Christian Lindof.

With an innovative mindset RTX makes an effort to understand how the specific use cases can be optimized through wireless technology to make a difference and in the end help the user perform at their best.

Our experience shows that to really stimulate and nurture innovation; matchmaking with tech partners is often sought-after.

We are therefore pleased to also welcome RTX to our community and ecosystem. Understanding the importance of collaboration to speed up development should not be underestimated,

concludes Peter Petersen, CEO at Sound Hub Denmark.

 

About RTX 

RTX A/S is driven by digitalization and the demand for mobility and secure transmission. RTX has successfully finalized more than 1,000 wireless projects, ODM or OEM solutions in collaboration with global technology brands – from initial design, development, testing, and production. RTX operates through three main application areas: Enterprise solutions such as wireless systems including handsets, headsets, and base stations. Professional audio, including wireless microphones and other solutions for concerts and conferences, as well as gaming accessories such as keyboards, headsets, and mice as well as healthcare solutions where wireless systems are used for monitoring critically ill patients, among others. RTX makes an effort to understand how specific scenarios can be optimized through wireless technology to help the user perform at their best.

Photo: Noatronic solution demonstrating their wireless guitar system based on RTX technology

Design company KREAFUNK defies the corona crisis

Despite corona, the design company KREAFUNK is now stronger than ever with one million products sold and strong partnerships lined up with, e.g. Sound Hub Denmark

The owners of KREAFUNK, Ruben Fog-Fredsgaard and Kenneth Melchoff Bahsen, look back on ten years of growth and innovation with the lifestyle brand KREAFUNK. It has not always been a walk in the park.  

When corona hit the world, the turnover dropped by 80 per cent the first month. Despite this, the company came out after corona more robust and with one million sold products since 2011.  

“The initiatives we took during corona have been critical to getting KREAFUNK to where it is today. We accepted government aid and sent a large group of our staff home; and we’ve collaborated with investor and business angel Claus Hommelhoff to strengthen our company and ensure future growth. We lowered our zero-point turnover by 9 million Danish kroner by changing location and cutting away all non-vital costs. It was a process we started in 2019.”  

In addition, we continued product development of new commercial products with a higher margin to get to the best possible starting point when the international fairs reopened,

Kenneth Melchoff Bahnsen explains.   

It turned out to be a prudent strategy for KREAFUNK. When the Paris fair Maison & Objet reopened in the fall of 2021 with fewer exhibitors than normal, KREAFUNK was ready with a more extensive product portfolio of new products than ever before. The fair gave a better result than ever and opened up to new markets, including Japan, where KREAFUNK sees enormous potential.  

Extraordinary delays in deliveries also challenged KREAFUNK in Q4 2021, where seven containers did not arrive for the X-mas season via traditional freight options. The founders had to spend five million extra to get their sound products to Denmark.  

We knew it would affect our annual result, but also realised we had to make this decision, if we were to survive.

Kenneth Melchoff Bahsen continues. Since the beginning, KREAFUNKs sound products have been in most of the major Danish department stores such as Magasin, Salling and Bahne and with many different retailers across 30-35 other markets. 

“After the first ten years, we are delighted with our position in the Danish market and worldwide. But dreams run much higher than the 30-35 different markets we are in right now. Through a focused product and brand development and CSR approach, we believe we will be able to extend our brand awareness and position in these markets in the coming years and add more markets as well,” Ruben Fog-Fredsgaard concludes.  

Sound collaborations

Over the years, KREAFUNK has launched more exciting products; and established partnerships incl. essential collaborations with retailers and distributors that have strengthened its position.  

Also, the collaboration with Sound Hub Denmark – a global powerhouse for sound, technology and acoustics – is part of this approach.

Sound Hub facilitate matchmaking and builds bridges between companies. Such introductions and support have helped KREAFUNK tune into which current and future products they will take to the next level as part of their expansion plans.  

 

About KREAFUNK 

KREAFUNK is a Danish lifestyle brand designing sound products such as Bluetooth speakers, headphones, and designed power banks that match the latest trends in fashion and interior design and are updated with the latest technology inside. 

Photo credit: Julius Sønderhave and DucorProductions

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