First Craft Cluster collaboration facilitated by Sound Hub Denmark

Part of the idea behind Sound Hub Denmark is to facilitate the meeting of skills and companies working with sound to achieve better solutions jointly and bring people together.

Over the years Struer has fostered a cluster of highly competent tech-companies in industries offering a wide variety of competences and skills that could be highly relevant for anyone coming here – either joining the SoundTech Accelerator Program in Sound Hub Denmark or settle down in this co-working environment. Sound Hub Denmark actively works on bringing relevant companies together to speed up the innovation process and help with specialist skills you may not have in your company.


Now the first collaboration agreement has been signed. The parties involved are the Swiss-based AVAtronics and the Struer-based Conpleks Innovation.


AVAtronics has developed a novel electro-acoustic modelling and predictive filtering algorithm, which increases the bandwidth of its noise filters, and separates speech from background noise while using teleconference units, smart-speakers, or hearing aids in noisy environments. They have participated in the SoundTech Accelerator Program and here they were introduced to Conpleks Innovation.

Conpleks Innovation is a Struer based R&D consultancy company with several special competences in hardware, software and mechanical design. Tom Simonsen, CEO of Conpleks explains: “Our collaboration with AVAtronics focuses on feasibility studies, prototyping, PCB design and solutions for proof of concept. We are looking into three different projects right now, and I believe that some of it may have an effect and lead to even more collaborations with companies in the vicinity of Sound Hub Denmark. We see a huge potential for our company in establishing collaborations with companies that decide to be part of Sound Hub Denmark”.


CEO of Sound Hub Denmark, Peter Petersen states: “We are really happy about this first collaboration, as it proves what we have known all along – we have so many highly competence specialist in our area, and Sound Hub Denmark is a great platform for match-making between companies to drive innovation to the next level. We see a potential for many other collaborations between companies establishing themselves in Sound Hub Denmark and the Craft Cluster that is already here”.

For further information

Sound Hub Denmark A/S
Peter Bangs Vej 17
7600 Struer

CEO Peter Petersen, – Phone: +45 4045 6569


Sound Hub Denmark is a new international sound technology and innovation environment in Struer, Denmark, which will host and attract investors, entrepreneurs, researchers and established sound and acoustic companies. Partners in Sound Hub Denmark include leading global key players within the international audio industry; Bang & Olufsen, Harman Lifestyle, Aalborg University and Danish Sound Network. Sound Hub Denmark offers an innovative sound co-working and maker space with world-class measuring and test facilities and mentors from partners open for knowledge sharing. A cluster of SMEs with complementary competencies is within walking distance. Sound Hub Denmark will create an inspiring foundation for innovation, growth and jobs for companies and individuals that want to be world-class within their field. Sound Hub Denmark will also attract teams and departments from existing companies working with sound innovation and development, who can benefit from being a part of this hub for sound innovation, sound competences and emerging talents.


Another impressive line-up at Sound Hub Denmark

Struer, March 25, 2019

Sound Hub Denmark and Accelerace are now ready to launch round two of the SoundTech Accelerator Program starting on March 27, 2019. This time with 50 applicants – versus 30 last time. Nine talented startups from all over the world have been selected to join the 6-month tailormade program. Several of the applicants reached out on their own initiative, which means the word has spread of the world’s first SoundTech Accelerator.

International diversity
“We have an extremely powerful group this time with a high diversity in business areas and the way they focus on sound”, explains CEO at Sound Hub Denmark Peter Petersen. “It’s been exceptionally hard to deselect among the applicants, as they all have a really strong case. We selected 9 participants for this round to keep the number at a manageable level, and hope some of the ones that did not make it this time, will apply again.”

The participants are a versatile, international crowd from Finland, Sweden, Denmark, Holland, UK, US and Lebanon. This proves that the SoundTech Accelerator Program has significant international appeal. Some are looking for investors, others for partners and others again for access to the testing facilities and the complementary skill set the ecosystem of Sound Hub Denmark has to offer. All tied together by professional business coaching and mentoring from leading key players in the international audio industry.

This group of participants offers highly differentiated solutions for a wide spectrum of use cases; from AI stethoscopes, unique earplug solutions, spatial audio for a 360-degree camera system and travel planning by music – just to mention some of the new exiting ideas that showcase sound in its broadest interpretation. It’s going to be an exciting 6 months.

The program
The SoundTech Accelerator Program is the first dedicated sound focused accelerator programme in the world developed by Accelerace and Sound Hub Denmark. Over a period of six months, talented start-ups get help to develop, build, refine and test their sound products while identifying and executing a scalable business model. Advise is offered by business and technical coaches from the industry, mentors from Harman Lifestyle, Bang & Olufsen and other relevant partners. Workshops and camps will be held, where the participants will get access to test labs and measuring facilities in Sound Hub Denmark, sparring from relevant partners and knowledge institutions as well as access to a large group of highly skilled nearby companies supporting with additional competences within a wide range of areas.

The program starts on March 27 with a 3-day kick-off camp where the press and other interested parties are invited in on the first day to listen in on pitch presentations from the participants. The camp will continue with workshops on lean canvas models, value propositions and beachhead followed by lab discussions and first dialogues on other business aspects, technical and marketing issues.

For further information:

Sound Hub Denmark A/S
Peter Bangs Vej 17
7600 Struer

CEO Peter Petersen, – Phone: +45 4045 6569

Sound Hub Denmark is an international sound technology and innovation environment in Struer, Denmark, which will host and attract startups and established sound and acoustic companies, investors, freelancers and researchers. Partners in Sound Hub Denmark include leading global key players within the international audio industry; Bang & Olufsen, Harman Lifestyle, Aalborg University and Danish Sound Network. Sound Hub Denmark offers an innovative sound coworking and makerspace with world class measuring and test facilities and mentors from partners open for knowledge sharing. A cluster of SMEs with complementary competencies is within walking distance. Sound Hub Denmark will create an inspiring foundation for innovation, growth and jobs for companies and individuals that want to be world-class within their field. Sound Hub Denmark will also attract teams and departments from existing companies working with sound innovation and development, who can benefit from being a part of this hub for sound innovation, sound competences and emerging talents.

Accelerace is one of the world’s top 10 seed accelerators. Since 2008, Accelerace has found, trained and invested in more than 500 of the most promising Danish and international entrepreneurs and growth companies. 88% of the companies are still in the market today. As part of the national Scale-Up Denmark initiative, Accelerace is scaling start-ups within technology, food industry, cleantech, life science and welfare innovations through assistance from experienced series innovator, camps and networks. As part of Sound Hub Denmark, Accelerace gets the opportunity to become part of a highly specialised development environment with own test facilities and access to experts in sound and acoustics. A couple of years ago, Accelerace was behind the Next Step Challenge program in a cooperation with Bang & Olufsen. It is the success of this project that has led to the cooperation between Sound Hub Denmark and Accelerace.


Danish Sound Network continues in a new organisational setup

Danish Sound Network establishes a new organisation that has made agreements with Sound Hub Denmark and Aalborg University on the continuation of significant parts of the network’s activities in 2019.

As a consequence of the expired public funding from the Danish Agency for Institutions and Educational Support (Styrelsen for Forskning og Innovation), the network’s steering committee has decided to continue the activities in a newly registered legal body called ‘Klyngesamarbejdet Danish Sound Network’ (Danish Sound Network will still be the common name of the network). The new Board of Directors has already made agreements with Sound Hub Denmark on the financing and operation of the Danish Sound Network secretariat in 2019. A knowledge partnership has been signed with Aalborg University, which will contribute with resources within the areas of knowledge and innovation.

New organization, but still the same activities
The secretariat has for the first 10 years been located at DTU Compute in Lyngby, but from now on it will relocate to Sound Hub Denmark in Struer. Kristian Krämer, who previously was Head of Projects and Internationalization, becomes the new Network Manager and responsible for the secretariat. The secretariat will still be the natural focal point in relation to member contact, communication, matchmaking, events and internationalization.

“It is natural for us to support Danish Sound Network, as we have a common agenda to strengthen sound technology and innovation in Denmark and brand it internationally”, says Peter Petersen, CEO of Sound Hub Denmark.

Development of new strategy and sustainable financing model
Danish Sound Network was established in 2009 by the leading Danish sound industry and research institutions, and today the network has more than 900 individual members and over 200 organisation members. The Danish sound industry had a turnover of just under DKK 40 billion in 2017 and employed more than 29,000 employees. In addition to continuing the current networking activities, efforts will also be made to develop a new strategy that ensures a sustainable financing model for the network in the future. The Board of Danish Sound Network, chaired by Søren Bech, Bang & Olufsen, and Vice Chairman Nikolai Bisgaard, GN Hearing, has initiated the strategy process and the development of a sustainable Danish Sound Network.


For more information please contact:

Kristian Krämer, Network Manager, Danish Sound Network, +45 26123300,
Søren Bech, Chairman, Danish Sound Network, +45 96844962,
Peter Petersen, CEO, Sound Hub Denmark A/S, +45 40456569,



Danish Sound Network
Danish Sound Network serves as a hub for research environments, companies, public organizations, politicians and professional users with an interest in sound and sound technology. Danish Sound Network stimulates growth through the branding of the Danish sound ecosystem and works through workshops, conferences and international activities to promote the Danish sound ecosystem within five areas: sound recording and reproduction, sound diagnostics and monitoring, digital media, sound design and well-process technologies.

Sound Hub Denmark
Sound Hub Denmark is a new international knowledge and business cluster for sound development located in Struer, Denmark, which will house and attract investors, contractors, entrepreneurs, researchers and established audio and acoustics companies. Partners at Sound Hub Denmark include leading global companies in the international audio industry; Bang & Olufsen and Harman Lifestyle as well as Aalborg University and Danish Sound Network. Sound Hub Denmark offers an innovative development environment for sound with world-class measuring and testing facilities in an exciting company community and with access to knowledge institutions and mentors. In addition, within a very short distance there is a wide range of companies with supplementary competencies.



From all over Europe; Startups are ready for a new ‘Sound Injection’

Although the refurbishment of Sound Hub Denmark is barely finished, the former Bang & Olufsen factory buildings are coming to life for startups participating in the accelerator program.

Since the November Kick-Off, several of the SoundTech Accelerator Program participants came back for workshops with local specialists in acoustics, mechanical and electrical design and PCB manufacturing

Now, they are all back in Struer to participate in the Midway Camp, an intensive workshop over the next three days with topics such as seeking investments, creating product roadmaps and guidance in certification and much more on the agenda.



Feedback from the Kick-Off Camp told us that the unique test facilities and access to the craft cluster of nearby companies and experts really impressed the startups. Having such a variety of experts within walking distance is unique and makes the startups want to prolong their stay after the program. One of the startups Muuselabs are coming with the entire team for a week-long offsite seminar in addition to the SoundTech Accelerator camp.



They might stay
Some of the startups are considering settling in Struer for a longer period to get the most out of the specialists here and what the area offers.

The location of Sound Hub Denmark, in Struer – with nature, the fjord and quality of life it can offer is an attraction in itself, and Struer, City of Sound is making it easy for newcomers; helping with accommodation, schools and other practical matters. Struer has an international atmosphere due to international companies such as Bang & Olufsen and Harman Lifestyle. With currently more than 70 different nationalities in the municipality, Struer welcomes newcomers from all over the world.

The seven startups are the first in a row of hopefully many, which over the years will be taken through the SoundTech Accelerator Program. As we speak, our partner Accelerace that runs these acceleration camps, is looking at applications from other promising startups applying for the next program, which will start up in March. Application deadline: January 31, 2019.