HARMAN adds to the unique opportunities for companies joining Sound Hub Denmark

HARMAN is one of the partners in Sound Hub Denmark looking to enhance early-stage innovation through talent and idea scouting in a sound-focused environment.

HARMAN set up business in Struer, Denmark following the acquisition of the Bang & Olufsen Automotive division years ago – and to be part of the acoustic ecosystem in Denmark.

Sees Denmark as a sound hub

Denmark is a significant player in sound and acoustics internationally, and even large companies such as Harman sees the benefit of this. It provides a unique start-up culture, where world-known brands and highly advanced knowledge institutions collaborate. The tradition for knowledge sharing and the availability of competences within small distances can give a head start in the industry; therefore, Harman sees its collaboration with Sound Hub Denmark as a natural continuation of its presence in Struer.

Our team in Struer is mainly dealing with automotive sound concept ideation and prototyping i.e. the early stages in the development process, much like the start-ups we get to know via Sound Hub Denmark,

states Gorm Haldor Jørgensen, Director of Global EPIC Experience Team, HARMAN.

We are always looking for talent, ideas and new investment possibilities, when we work with companies or individuals like the contacts established through Sound Hub Denmark. In addition, we collaborate with Danish Universities in sound and acoustics, so we see our partnership as a long-term investment where we participate in sparring, coaching and events at Sound Hub Denmark – an investment that will contribute to our ability to maintain a strong position in sound innovation in the future.

Industry partners are essential

Besides coaching and sparring in the early stages of product development, HARMAN also offers companies at Sound Hub Denmark access to its test and prototyping facilities next door. The HARMAN Lifestyle Division is situated on the same campus as Sound Hub Denmark and participates actively in the events taking place on-site.

For Sound Hub Denmark, industry partners are essential, CEO of Sound Hub Denmark Peter Petersen explains.

We want to be able to offer access to relevant investors and collaborators at our site in addition to our first-class facilities. Our objective is to increase sound innovation on both a national and international level. HARMAN is one of the major players here and hence a very important active partner for us.


HARMAN (harman.com) designs and engineers connected products and solutions for automakers, consumers and enterprises worldwide, including connected car systems, audio and visual products, enterprise automation solutions and services supporting the Internet of Things. With leading audio brands including AKG®, Harman Kardon®, Infinity®, JBL®, Lexicon®, Mark Levinson® and Revel®, HARMAN is admired by audiophiles, musicians and the entertainment venues where they perform around the world. More than 50 million automobiles on the road today are equipped with HARMAN audio and connected car systems. Our software series power billions of mobile devices and systems that are connected, integrated and secure across all platforms, from work and home to car and mobile. HARMAN has a workforce of approximately 33,000 people across the Americas, Europe and Asia. In March 2017, HARMAN became a wholly-owned subsidiary of Samsung Electronics Co. Ltd.

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