GN Audio joins Sound Hub Denmark

GN Audio, who among other things is the founder of the international super brand Jabra, now joins the group behind Sound Hub Denmark in Struer. This means that GN Audio becomes the third company in the Sound Hub Denmark partnership group counting also Bang & Olufsen and Harman.

It is the opportunity to work closely with talents in the sound industry and the possibility to find new investment opportunities, which have made GN Audio join in on a partnership agreement with Sound Hub Denmark in Struer. GN Audio is part of the GN Store Nord sound group.

Sound Hub Denmark recently opened in new facilities next to Bang & Olufsen and Harman in Struer, and the Hub has already been part of several intensive accelerator programs for start-ups from all over the world.

The new audio innovation hub is of significant interests for the leading players in the industry as they get an opportunity to be close to the stars of tomorrow in sound and acoustics. Bang & Olufsen and Samsung-owned Harman are part of the Hub and now a third of the leading players in the industry are joining in as a partner.

We are delighted to welcome Jabra and GN Audio on board. Our ambition is to become the leading innovation hub in the world for companies working in the sound domain, and an important part of this ambition is that leading companies in the industry are involved,

states Peter Petersen, CEO of Sound Hub Denmark.

GN Audio is experiencing incredible growth in sales of particularly headphones, and the company is continuously looking for new development opportunities. The parent company GN Store Nord has a special GN Foundation, which supports and invests in innovative projects in the audio industry.

We are really looking forward to the cooperation with the start-ups in Sound Hub Denmark, where we see ourselves offering sparring and counselling to the talented companies that join this innovation environment,

states Leo Larsen, Senior Director of Audio Research at GN Audio.

The new partnership agreement means that representatives from GN Audio will be coming to Sound Hub Denmark’s facilities in Struer. Especially in connection with events and camps and when workshops or projects are initiated by GN Audio and Sound Hub Denmark co-workers, SoundTech Accelerator Program participants or the new international companies that decide to establish a business unit at Peter Bangs Vej 17.

The current partners of Sound Hub Denmark are Bang & Olufsen, Harman Lifestyle, Accelerace, EKTOS, Aalborg University, Danish Sound Network, Struer Council, and investors such as the Faerch Foundation and Vald. Birn Holding.


The GN Group is a global leader in intelligent audio solutions that let you hear more, do more and be more than you ever thought possible. Our ambitious 150-year journey has taken us from telegraph cables to radio waves and intelligent audio engineering. To celebrate our anniversary, we look to our unique competences within medical, professional and consumer audio solutions to help us continue to transform lives through the power of sound.
GN was founded with a truly innovative and global mindset. Today, we honour that legacy with world-leading expertise in the human ear, sound, wireless technology, miniaturization and collaborations with leading technology partners. GN’s solutions are marketed by the brands ReSound, Beltone, Interton, Jabra and BlueParrott in 100 countries. Founded in 1869, the GN Group employs 6,000 people and is listed on Nasdaq Copenhagen (GN.CO).

Visit our homepage, get to know our innovation and leadership, and connect with us on LinkedIn, Facebook and Twitter.


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