From all over Europe; Startups are ready for a new ‘Sound Injection’

Although the refurbishment of Sound Hub Denmark is barely finished, the former Bang & Olufsen factory buildings are coming to life for startups participating in the accelerator program.

Since the November Kick-Off, several of the SoundTech Accelerator Program participants came back for workshops with local specialists in acoustics, mechanical and electrical design and PCB manufacturing

Now, they are all back in Struer to participate in the Midway Camp, an intensive workshop over the next three days with topics such as seeking investments, creating product roadmaps and guidance in certification and much more on the agenda.



Feedback from the Kick-Off Camp told us that the unique test facilities and access to the craft cluster of nearby companies and experts really impressed the startups. Having such a variety of experts within walking distance is unique and makes the startups want to prolong their stay after the program. One of the startups Muuselabs are coming with the entire team for a week-long offsite seminar in addition to the SoundTech Accelerator camp.



They might stay
Some of the startups are considering settling in Struer for a longer period to get the most out of the specialists here and what the area offers.

The location of Sound Hub Denmark, in Struer – with nature, the fjord and quality of life it can offer is an attraction in itself, and Struer, City of Sound is making it easy for newcomers; helping with accommodation, schools and other practical matters. Struer has an international atmosphere due to international companies such as Bang & Olufsen and Harman Lifestyle. With currently more than 70 different nationalities in the municipality, Struer welcomes newcomers from all over the world.

The seven startups are the first in a row of hopefully many, which over the years will be taken through the SoundTech Accelerator Program. As we speak, our partner Accelerace that runs these acceleration camps, is looking at applications from other promising startups applying for the next program, which will start up in March. Application deadline: January 31, 2019.


Innovativt lydprojekt på HTX i Struer i samarbejde med Sound Hub Denmark

Sound Hub Denmark sparks interest at huge Asian conglomerates

Sound Hub Denmark participated in a Sound Innovation Camp in Seoul and Tokyo arranged by our partner Danish Sound Network together with Seoul – Innovation Centre Denmark and the Royal Danish Embassy in Tokyo. 

Participants were some of the most significant and relevant Asian companies such as Samsung, Hyundai Motors, Sony, Honda and Mitsubishi Electric and organisations such as Hanyang University and the start-up accelerator D.Camp. 

Attracting these huge and important companies to a sound event clearly demonstrates the reputation of the Danish sound industry in Asia. For Sound Hub Denmark, the event was a great success, as some of the companies expressed an interest in sending talents to Struer or even placing parts of their development teams on relevant projects in Sound Hub Denmark for a period of time. 

We look forward to continuing on this journey of spreading the word of the many facilities and possibilities Sound Hub will offer and getting closer to potential partners in Asia.

Check out the film from the event.

Click here


  • Sound Hub Denmark – a new international technology and business hub in sound innovation – established in the former R&D facilities of Bang & Olufsen. 
  • 3.000 m2 of office space and workshops for start-ups, small and medium-sized companies and corporate teams. 
  • Access to exceptional sound test and measuring facilities.
  • EKTOS Testing & Reliability Services A/S in the same building.
  • Bang & Olufsen, Harman Lifestyle, Danish Sound Innovation – and Aalborg University – best engineering university in Europe
  • Sound Tech Accelerator developed in a cooperation with Accelerace – the best accelerator in Scandinavia in 2018
  • For further information – contact

Sound Hub Denmark A/S

Peter Bangs Vej 17

7600 Struer

CEO Peter Petersen, – Phone: +45 4045 6569

Sound Hub Denmark is a new international sound technology and innovation environment in Struer, Denmark, which will host and attract investors, entrepreneurs, researchers and established sound and acoustic companies. Partners in Sound Hub Denmark include leading global key players within the international audio industry; Bang & Olufsen, Harman Lifestyle, Aalborg University and Danish Sound Network. Sound Hub Denmark offers an innovative sound co-working and maker space with world-class measuring and test facilities and mentors from partners open for knowledge sharing. A cluster of SMEs with complementary competencies is within walking distance. Sound Hub Denmark will create an inspiring foundation for innovation, growth and jobs for companies and individuals that want to be world-class within their field. Sound Hub Denmark will also attract teams and departments from existing companies working with sound innovation and development, who can benefit from being a part of this hub for sound innovation, sound competences and emerging talents.

7 startups klar til ny international accelerator i Struer

Iværksætteri: Sound-Hub skal skabe nye arbejdspladser

Sound Hub Denmark bliver Struers nye lydspor til resten af verden

Accreditation of the test laboratory in struer

Sound Hub Denmark expands management team

On September 1, Sound Hub Denmark will welcome Rie Kold Pripsø as Chief Commercial Officer, responsible for marketing, sales and community building and -activities.

Peter Petersen and Rie Kold Pripsø in front of what is to become the headquarters of Sound Hub Denmark

Rie Kold Pripsø has been 21 years with Bang & Olufsen with different responsibilities such as Key Account Manager, Product & Business Manager as well as in positions within Procurement and Brand/Marketing.


Rie Kold Pripsø’s responsibilities in Sound Hub Denmark will also comprise developing commercial opportunities, expansion of the Hub community and broadening awareness to strengthen SHDK relationships with both exiting and new business partners to join the Hub.

‘I very much look forward to having Rie Kold Pripsø onboard’ states Peter Petersen, CEO. ‘Rie has an extremely diverse background I’m sure her experience and competencies will make a difference in her new position at Sound Hub Denmark. To give birth to the world’s first international sound-tech hub,  is not an easy task, but I’m convinced that her versatile experience from many different areas together with her personal drive and commitment will bring a new dimension to the Sound Hub Denmark team in both business development and the search for partnerships’.

‘I really look forward to this new challenge’, states Rie Kold Pripsø. ‘Leaving Bang & Olufsen is not an easy decision, but the job description and ambition level of Sound Hub Denmark was simply too tempting, and for me an opportunity to add a new dimension to the experience I already have’. 

‘Audio and acoustics are areas I’ve had close to my heart in my previous position as Key Account Manager leading the product and business optimisation of the Bang & Olufsen partnership with Harman – bringing true Bang & Olufsen experiences into luxury and premium car brands – and as Product & Business Manager for Audio in Bang & Olufsen’s core business. Hence, I have both heart and skills to invest in this interesting task of bringing Sound Hub Denmark on the world map.’ 

What is Sound Hub Denmark in brief?

Sound Hub Denmark is established with a start-up investment of 50 mill DKK and 9,000 square meters of space in the former development department of Bang & Olufsen, which includes unique sound measuring and test facilities, workshops and office space. Sound Hub Denmark is for companies and individuals, that work with sound. And it is sound in the widest possible sense e.g. music recording, – music distribution and – streaming, signal processing, sound reproduction in speakers and headphones, sound applied in the health sector for treatment and therapy – or entirely new products or areas relating to sound. 

Sound Hub Denmark is currently working with Accelerace to finalise and recruit startups for the first tailored sound accelerator program that will run Sound Hub Denmark later this year. Application deadline is August 24.

For questions please contact: Peter Petersen, CEO – – Phone +45 4045 6569

See more about Sound Hub Denmark on


Sound Hub Denmark is a new international sound technology and innovation environment in Struer, Denmark, which will host and attract investors, entrepreneurs, researchers and established sound and acoustic companies. Partners in Sound Hub Denmark include leading global key players within the international audio industry; Bang & Olufsen, Harman Lifestyle, Aalborg University and Danish Sound. Sound Hub Denmark offers an innovative sound co-working space with world class measuring and test facilities and mentors from partners open for knowledge sharing. A cluster of SMEs with complementary competencies is within walking distance. We will create an inspiring foundation for innovation, growth and jobs for companies and individuals that want to be world-class within their field. Sound Hub Denmark will also attract teams and departments from existing companies working with sound innovation and development, and who can benefit from being a part of this hub for sound innovation, sound competences and emerging talents. 

Denmark is now home to Europe’s most ambitious sound tech accelerator

Located in the heart of Denmark, Sound Hub Denmark is now ready to help startups from all over the world in their journey to become the next sound and audio superstar. And with unique facilities such as a robustness lab, listening and power test rooms, and a speaker measurement cube the road to success has a new, sweet tune.

This year, Sound Hub Denmark raised 50 million DKR in funding to become Europe’s most extensive sound tech cluster. Now, the hub is getting ready to take in the first batch of national as well as international startups with unique facilities rarely found in Northern Europe.

The concept consists of three main elements; a co-working space, a maker space, and a knowledge space. The test facilities include a robustness lab for various climate and mechanical test, three listening rooms, several workshops, an accredited EMC and safety lab, and a speaker measurement cube only found one other place in Denmark and generally a rare sight in Europe and the World.

“Startups can’t rely solely on money to succeed reaching their goals. They also need an array of resources like access to knowledge and test facilities, which is especially important to startups working with physical products. With the new Sound Hub Denmark we are gathering all these resources in one place, where the whole package is made available to startups in our accelerator,” says Thomas Wiborg Steen, Business Accelerator and Investment Manager, Accelerace.

Accelerace will be responsible for the 6-month program that helps startups achieve success through training, test facilities, funding, and business development. Accelerace has experience in attracting international audio and sound startups to Denmark through the project Next Step Challenge in 2016, a collaboration with Bang & Olufsen, that got about 100 startups to apply for the program.

The ambition for Sound Hub Denmark is to create the World’s leading sound cluster in Struer, a cozy Danish city already known as the City of Sound.

“We will expand the pool of talent by attracting international talent, but we are also building a community for existing talent in the country within the audio and sound space. This will create a positive dynamic between the startups and between the established companies and the startups for them to learn from each other,” says Peter Torstensen, CEO of Accelerace.

Besides Accelerace the partners in Sound Hub Denmark include Aalborg University, Danish Sound Network, the municipality of Struer, Færchfonden, Bang & Olufsen and Harman Lifestyle.

Get more info about the Sound Hub-accelerator here or contact Thomas Wiborg Steen for more information at

Stor interesse fra regeringens side om Struers satsning på lyd

I november sidste år var Statsminister Lars Løkke Rasmussen på besøg. I dag mandag den 14. maj 2018 kommer Finansminister Kristian Jensen for at se, hvad vi har gang i her i Struer Kommune.

Finansministeren skal besøge Sound Hub Denmark, et nyt iværksættermiljø for virksomheder med speciale i lyd og akustik som i april 2018 fik finansieringen på plads, så man kan gå i gang med etableringen i Struer i en del af Bang & Olufsens tidligere hovedbygning.

Der er en samlet investering på 50 millioner kr. bag Sound Hub Denmark, og Struer kan gøre klar til at slå dørene op til et nyt internationalt udviklingsmiljø i verdensklasse.

Skal landets Finansminister interessere sig for det? Selvfølgelig. Kristian Jensen ved mere end nogen anden i Danmark, at velfærd her til lands hviler på, at vi har virksomheder i verdensklasse, som hver dag sælger ydelser til både nærmarkederne i EU og resten af verden. 

Formålet med Sound Hub Denmark – den nye erhvervsklynge i Struer – er at udvikle virksomheder og produkter, som skal bidrage med arbejdspladser i Struer Kommune, men selvfølgelig også til Danmarks husholdning.

Derfor kommer Kristian Jensen og ser huset, hvor både iværksættere, forskere og etablerede lydvirksomheder får til huse.

Finansministeren skal desuden besøge en af virksomhederne bag Sound Hub Denmark, Harman Lifestyle, der er ejet af Samsung, som i forvejen ligger i Struer tæt op ad Sound Hub’en. Harman Lifestyle er netop et godt eksempel på en virksomhed, som har placeret sine spidskompetencer på udvikling af lyd til biler mm. i Struer, og som nu vil have gavn af det miljø, som etableres.

Det er Peter Petersen, nyudnævnt direktør, Sound Hub Denmark, Struer der er vært for Kristian Jensen ved besøget i dag.

Nærmere ved 

DK-7600 Struer
Tlf. +45 9612 7600

CEO Peter Petersen
Tlf.: +45 4045 6569